dm drogerie markt offers in its stores throughout Slovakia and in its e-shop mojadm.sk extensive range in beauty, wellness, childcare, household, seasonal products, and pet products.

The company's long-term strategy is to offer people ecological alternatives to conventional products and thus guide customers towards conscious shopping and behavior towards themselves and their environment. As part of this strategy, dm wants to promote a lifestyle and approach to life where people care about their health, the environment, personal development, sustainable behavior, ethics, and social justice. At the same time, it presents customers with options within its assortment, such as organic food, natural certified cosmetics, ecological cleaning products, locally produced products, products made from recycled materials, products in recyclable packaging, or zero-waste products.

A wide range of products is complemented by dm brands, which are already represented in every dm sub-assortment. The company's secret to success is that it always offers its customers something extra, exceeding their expectations. dm has the right offer for everyone, emphasizing their individuality. The active beauty customer program, the My dm app, and the express pickup and delivery service are also very popular with customers.